SEO for Shopify requires specialized knowledge. So, to properly optimize your online store, you need a Shopify SEO agency with a deep understanding of the platform and how its technical SEO works.
SEO is one of the most effective Shopify Marketing strategies you can use to develop your customer base, generate sales and money, and keep your company progressing. Let’s get into the details of how SEO can be of great value to your eCommerce store and why you should hire Shopify SEO experts for proper implementation.
1. SEO Is Necessary for Any Online Store
Just because you started a Shopify web doesn’t mean your site will rank in Google. To stand a chance of getting found in search engines, you must optimize all areas of your site, including the content for all pages and the technical components of each.
Google uses the information you put on each of your pages to rank your site and organize search results. How you structure this information affects your SEO.
Aside from on-page optimization, you also need off-page optimization or optimizations that happen outside of your website like getting quality sites to link to your website.
The duty of a Shopify SEO professional does not end with keyword research. The goal is to get your site to rank, improve your conversion rates, and increase your revenue.
This is why it’s critical to find an SEO specialist who can create and implement SEO strategies to help you succeed in this industry.
2. Generate SEO Leads
SEO leads are people who find your products or Shopify websites through search results. In essence, if your site is properly optimized, it will appear in search engines and in front of these people looking for a particular product or service every time they use search terms related to your business.
So if your SEO agency can help you rank in Google, you’ll have more SEO leads and more chances to make sales. The more you appear on the first page of search results, the more SEO leads and potential customers you will have.
Find an SEO professional who has worked with a Shopify business in the past. Shopify platform has built-in SEO features but not all SEO can be automated, so you need someone familiar with the platform and can get you to rank on search engines.
3. SEO Is a Process
SEO is not a one-time marketing campaign, it’s an ongoing process that requires your continuous attention.
It is possible to learn Search Engine Optimization and optimize your site yourself. Take note, however, that for most, optimizing a site is a full-time job that takes up most of their time—something you won’t likely have a lot of.
If you hire an SEO specialist, you can focus on other aspects of your eCommerce business while having the assurance that your website is running smoothly, ranking on search engines, and providing the best user experience possible for your visitors.
4. Content Marketing
Content marketing is a part of a long-term SEO plan. Aside from other Shopify SEO services, you need consistent, relevant, and optimized content for your website.
Content marketing doesn’t only help you rank, it also helps you build trust, develop relationships, enhance conversions, and generate leads by answering your target market’s questions.
Partner with a Shopify Expert Now!
Hiring a top Shopify SEO agency can assist you in developing and implementing a solid SEO marketing strategy that will help you attract traffic, build your customer base, and grow your Shopify business.
Contact Genius eCommerce® today and find out how they can help you achieve your Shopify business goals. Get in touch with them via phone 888. 982. 8269 or email [email protected].