More and more marketing companies, developers, and merchants are starting to realize how powerful and versatile Magento has become in the last few years.
Its self-hosting, open-source nature makes it times more flexible than most of its counterparts, giving it superior performance features for Magento SEO companies to exploit, if they know what they’re doing, of course.
The company is positioned in the top 3 eCommerce platforms by market share, and one of the most used by those who need more granular control of their development and growth process. This is especially true for businesses seeking indefinite expansion like Ford, Nestlé, or Procter & Gamble, but also small startups and businesses who need fast SEO growth given its powerful performance features.
Any Magento SEO Company worth its salt knows this and should offer their clients a clear pathway towards growth right off the bat.
Here are a few things a Good Magento SEO company must do at the start of your campaign.
Effective Website Indexing
There’s no use in driving traffic to a website if it can´t be found. A Magento SEO company must take care of website indexing and make sure all your pages are spidered and ranked by the search engines.
Optimized Site Architecture
A well-organized, optimized site will help the engine bots crawl and index your pages better, thus improving your ranking.
Robust Link Building
A Magento SEO company must have a good link-building strategy to get high-quality links from authoritative websites. This will help improve your site’s authority and, subsequently, its ranking.
Your website needs to have high-quality, keyword-rich content to get ranked. A Magento SEO company will help you develop a content strategy that will get your pages ranking and keep them there.
On-page optimization is key to getting your pages ranked for the right keywords. A Magento SEO company must make sure all your pages are optimized for the target keywords.
Magento Performance Optimization
A good Magento SEO company will optimize your website for speed and performance. This is important for two reasons – first because it helps improve your ranking, and second, because it improves the user experience on your site.
Optimizing and improving your site speed is always a great start. It can be argued that Google does not necessarily favor faster websites per se. However, users that encounter sites that take too long to load, tend to bounce off, sending Google a signal that a site is not offering visitors what they are looking for. This is a death sentence for sites that depend on growth.
Magento has a built-in caching feature that can be enabled with a few clicks. This will help improve the performance of your site.
Many other optimizations can be done depending on your server configuration, but a good Magento SEO company should be able to take care of all these for you.
Merge your JS and CSS files
This is another quick and easy optimization you can do that will help improve your site speed by reducing the number of requests made to the server. This can only be done in developer mode, so you need to make sure you know what you are doing.
Make Sure You Are Using a Hosting Provider Optimized for Magento
This is one of the most important things you can do to improve your site speed. If you are not using a hosting provider that is optimized for Magento, chances are your site will be slow.
A good Magento SEO company will make sure you are using a hosting provider that can handle the demands of your website and help you get the most out of your hosting.
Hire A Professional Magento SEO Company
The aforementioned tasks might seem to be easy to implement. However, they all require specialized tools, careful study, and a lot of field experience to make sure they all work together in tandem and produce the desired effects from day one, instead of wasting weeks or even months wondering what we are doing wrong.
That makes hiring an expert Magento SEO company imperative if you want your business to start climbing to the first page and stay there for years to come. Genius eCommerce is today the best eCommerce agency for businesses based in Magento and other platforms. Contact them today, and ask for a free SEO audit today.