Thinking about hiring an eCommerce SEO consultant to help guide your business to and through a period of growth.
The truth is, if you do your research and find a good candidate, it can be one of the best investments you’ll ever make for your business, especially considering the huge return on investment it can generate.
Obviously, the main benefit of hiring an SEO consultant is to identify issues with your online store that are affecting rankings, but the benefits actually go way beyond that. Here are the best of them.
1. They’ll suggest meaningful design or development projects to improve the customer experience.
What a lot of eCommerce merchants don’t realize is just how much website design and the features a website contains ultimately affect rankings.
Sure, Google may not directly notice the custom tool you developed for your eCommerce site, (or whether there isn’t one) but users will notice, and Google will take note of user behavior.
An eCommerce SEO consultant will also notice these things. A website design that is poorly branded aligned or a glaring opportunity to improve navigation features will stick out to them like a sore thumb.
2. Identifying issues with technical SEO that affect your user experience.
In addition to website design, there are many behind-the-scenes features collectively known as technical SEO that directly affect organic website rankings.
These items include but are not limited to site speed, security, site structure, data, code on the website, and other features like photo alt text.
Some of them may be noticeable to you as a website administrator or business manager, others not so much – but they all affect technical SEO.
An SEO consultant or an eCommerce SEO agency can pinpoint them to you so you can develop an action plan for addressing them.
3. Helping your administrators develop or implement a content schedule.
Content is king, remember, and it is one of the most important ranking signals if it is not the most important. That’s a judgment call, but it’s one we’re fairly happy to make.
Furthermore, there are all different sorts of content. Product and category page content, blog content, long and short-form content, social media content, video content, and so much more.
Without a well-organized content schedule with targeting (and a coherent keyword strategy) your efforts will largely be for naught. An SEO consultant can help you organize and succeed.
4. Supporting your paid marketing efforts by proxy (or directly).
One of the great things about SEO is that it can support and even offset your PPC and other paid search marketing efforts.
But the really cool thing is that any page development you undertake to improve SEO can also have a direct positive effect on PPC.
For example, if you have a poorly developed landing page that generates lots of bounce, fixing it for the purposes of search engine optimization will also affect PPC. It’s better for all.
5. Pin-pointing platform-level issues that are hampering your business.
Another great thing about an SEO consultant is that the team will be trained to look for signs that an eCommerce platform is restraining its client.
Of course, it’s not in the interest of the platform to advertise such things, but it happens all the time. There are plenty of eCommerce websites that are clinging to platforms that barely support them, or make no pretense of doing so in the first place.
Even if you don’t see the warning signs that it’s time for a migration, an eCommerce SEO consultant will. They’ll identify them, explain them, and provide you with options. Then the ball will be in your court.
Hire an eCommerce SEO Consultant with Experience
Looking for an eCommerce SEO consultant with experience and expertise, that can help elevate your eCommerce store and bring it to the next level? Visit 1DigitalⓇ Agency at 1DigitalAgency.com to see their client portfolio for some evidence of the success they’ve delivered to clients both past and present.
Their eCommerce SEO experts will perform keyword research, audit your website for on-page optimization, conversion rates, and link-building efforts while evaluating the targeting of your potential customers – making suggestions for long-term success.
Then give them a call at 888-982-8269 and get ready to take your online eCommerce business to the next level by bringing in more traffic and sales with a highly refined marketing strategy.