Developing a marketing strategy for your online store can be somewhat difficult, especially if you are in a tough niche. Even if you are using an SEO-friendly platform like Magento, you still need a sophisticated approach to your strategy and implement everything with professional precision.
Even if you know your way around an email list and social media, you may need some help optimizing your website for the search engines. This is where a professional Magento SEO agency may be important for the continued success of your business.
What is Magento SEO?
While you may have a general idea as to what SEO is, what about optimizations specific to website son Magento?
If you have a Magento store, you may already be aware of the various benefits that this open-source platform offers for eCommerce merchants. However, even if you hired an agency to design you a beautiful custom website, you still have to consider your marketing
Specifically, your Magento SEO needs to be addressed, otherwise you will have a low chance to appear in Google for your key search terms. Without a steady stream of organic traffic, it’s going to be hard to grow your store or become successful.
There are many areas of digital marketing worth investing in, but SEO is where you need to put the bulk of your focus. Websites that appear at the top of the search engine results pages routinely get a ton of traffic compared to ones ranked lower. That’s just how it is, and you need to pay attention so you can capitalize on this fact.
How do you rank higher in the SERPs as an eCommerce business? You have to make sure your SEO is being handled correctly, by a skilled eCommerce SEO agency that not only knows Magento, but understands all of the tiny nuances that make this kind of SEO different from service-based industries and blogs.
After all, the search intent behind an eCommerce website has to be different from others. There’s more competition, and Google is looking for sites that convert. This is what determines whether or not the website actually has value. This means the website needs to be fully optimized and user-friendly, and that’s just for starters. There also needs to be plenty of fresh, professionally-written content, along with a powerful backlinking strategy that builds domain authority.
You can’t tackle such optimizations on your own, even with an in-house digital marketer. You need the help of a dedicated Magento agency to assist you and make sure that everything is bing managed properly.
Not only this, a professional team of eCommerce experts will be able to put together an ongoing content strategy for you based around the keywords you want to rank for, which is a must if you want to really get results. There’s more to search engine optimization than just performing tweaks here and there, or writing a few pieces of content. The strategy is almost as important as the work itself, otherwise you won’t get the effect you want.
A Team of Magento Experts For Your SEO Campaign
Stop wasting time on marketing tactics that aren’t enough to move your Magento store in a positive direction. It’s time to invest in a Magento SEO agency that will actually push your website higher in the search results, help build your brand authority, and unleash the full potential of your business.
For this level of professional quality for your marketing efforts, Genius eCommerce® is the team you want building your strategy and working on your store. They have a long history of providing high-quality SEO solutions to businesses from around the country. Contact them today if you want to improve your Magento website and start ranking higher on Google.