When you need to find anything on the web, do you ever go to Google’s third page? Like you, most people don’t go that far as well, which is why you need SEO for your eCommerce site.
Search Engine Optimization is the key to high visibility and a successful eCommerce business.
To ensure that your BigCommerce store is always visible to those looking for the products you’re offering, you need a BigCommerce SEO expert.
Below are 6 reasons you should consider hiring one immediately.
1.Supercharge Your Ranking
The primary goal of online businesses on eCommerce platforms is to get visitors to their online stores. The more people visiting your website, the higher your conversion rate will be. Given that organic search accounts for 53% of all website traffic as of writing, SEO is your most effective technique for attracting clients.
The more relevant terms your BigCommerce website ranks for, the more traffic it will receive. This is why, in order to rank, you need a solid SEO strategy and a professional to implement it effectively.
The BigCommerce platform has built-in SEO features that help you rank on search engines. However, not all the SEO tools are automated and if you don’t understand how SEO works, you might actually hurt your website’s SEO by just automating or using them all. There’s wisdom in hiring an eCommerce SEO expert, especially if you want to succeed in this competitive industry.
2.Drive Traffic to Your Site
Google updates its search engine ranking algorithm several times each year. What worked last year may not work this year, and today’s SEO strategy may not work next year.
If you want to drive organic traffic to your site year after year, you need the expertise of an SEO professional who keeps himself abreast of all algorithm changes and make that the basis of his page optimizations.
3.Increase Your Click-Through Rate
The percentage of users who click on a URL on SERP is referred to as the organic click-through rate (CTR). The more people who see your URL and content snippet, the more likely you’ll get a click.
An SEO expert understands that your CTR is influenced by your Google rank, and vice versa. Google algorithm will consider your page important and relevant to concerned keywords if it is regularly viewed. So a capable SEO professional will not only focus on boosting your Google rank but also on improving your CTR.
While the ranking position is the most important aspect of CTR, it is also influenced by a range of other factors. So aside from on-page and off-page SEO optimizations, to improve your CTR, your SEO expert will use punchy metadata, perform keyword research and use them effectively, implement structured data, and more.
4.Boost Your Conversions
SEO is a great way to boost your conversion rate and make your website more user-friendly. SEO can improve user experience, which affects your conversion rate.
Conversion Rate is concerned with maximizing the value of your existing traffic rather than attracting new users. So if you’re getting visitors but not getting sales or any sort of conversions like add to cart, add to favorites, or subscribe to your email list, you need to start looking for BigCommerce SEO agencies.
Among other things, a BigCommerce SEO professional will look at your page load speed, page exit rate, and cart abandonment data and formulate a plan to increase your CTR.
5.Outrank Your Competition
Google favors authoritative websites that users find helpful. So one of the things an SEO professional will focus on to help you outrank your competition is your relevancy and authority.
An SEO professional will use link building, add relevant schema on your page, determine if your copy is relevant to your targeted audience, and more.
Get BigCommerce SEO Services
If you’re ready to get your BigCommerce site SEO-optimized, visit Genius eCommerce®. They can help you dominate Google SERPs, get more leads, and increase your sales. Contact them today for a free SEO audit.