The Top 5 eCommerce Platforms: Which Should You Choose?


Owning an eCommerce business is one of the greatest ways of earning a living on your own terms. Creating and managing one can lead to a greater deal of sales than a brick and mortar business (due to increased audience reach), owners doing what they love, saving money on rent, and many more enticing advantages.

However, did you know that around 80-90% of eCommerce businesses fail? That’s quite a high failure rate, if you ask us, which is why you need to carefully consider every single decision you make when creating your online business– including the eCommerce platform you use.

Before you join on with just any eCommerce platform, you need to know which are the top five ones, their advantages and disadvantages, and other important factors to find which is best for you.

1. Shopify
Shopify has been ranked as the number one eCommerce platform for years now. Currently, it has 1.75 million active merchants and is being used by citizens of 175 countries! These statistics are especially attention-grabbing because they speak volumes about the platform’s success for customers.

Plus, its ease of use is extremely high– for both the business owners and the consumers. It also has an exceptionally high level of security, keeping your and your customers’ information safe.

2. Magento
Magento is runner-up on our list, especially due to its significant popularity and customizability. First, for its popularity: there are currently 250,000 merchants that use Magento, but there are also 170,000 websites on the internet today that have been built with Magento.

Now, for its customization capabilities. Coding is a large part of the Magento eCommerce experience, which makes your experience with the platform one that is unique and can bend to your will and desires. However, if you don’t have design or development experience, you may want to seek outside help from a Magento SEO company. They can assist you with the design portion of your website and ensure it is optimized for SEO value.

And we’d say it’s worth it because even Nike uses its services!

3. BigCommerce
BigCommerce is a “big” deal, in our opinion (and many others’ opinions as well). BigCommerce currently has almost 53,000 active stores along with having hosted more than 145,000 websites to date.

BigCommerce is one of the all-around best eCommerce platforms because it leads to excellent SEO performance (which is great for your Google search result rankings and overall gaining more customers), is extremely easy to use, and is highly flexible.

4. WooCommerce
WooCommerce is yet another impressive eCommerce platform, which is told by its number of users. As of the writing of this article (May 2022), nearly 4 million websites use WooCommerce– and that includes 6.8% of the top million websites on the internet today!

WooCommerce is yet another platform to consider for any online business because it ranks the best in terms of SEO value! Plus, it has one-click selling apps available, ample service providers, and a superb number of designs and themes.

5. Squarespace
Squarespace is well-known for its ease of navigation and clean, yet easy-to-customize designs, as coding isn’t a necessity on its drag-and-drop interface. Currently, Squarespace hosts about 2.7 million live merchants around the world.

Squarespace is also one of the most affordable options available and is especially ideal for those who run a store that doesn’t require a whole lot of “nonsense.”

Where to Hire the Best SEO Services
Your store deserves the best eCommerce platforms. No matter which one you choose, you need to work diligently so it can help you succeed. That’s why we recommend trying out a successful Shopify, BigCommerce, WooCommerce, or Magento SEO company like Genius eCommerce. Email them today to find out more about their stellar offerings at [email protected]!


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