Shopify is a software-as-a-service (SaaS) platform that is designed for eCommerce. It powers well over one million online stores on the internet and is designed with the needs of buyers and sellers in mind.
When it comes to online visibility, many Shopify merchants turn to organic avenues like SEO, or search engine optimization, the goal of which is to improve organic standings in the search results.
So many Shopify merchants are wondering about how it all works. Let’s take a closer look at two important questions, which we directed towards Genius eCommerce, a Shopify SEO company with several years of experience.
Is Shopify Good for SEO?
One of the most commonly asked questions is very simple and straightforward. As much as any platform can be good for SEO, Shopify is pretty “good” for SEO. Shopify has a lot of features built-in that make it relatively easy to optimize.
For instance, as a SaaS platform, it has high uptime, speed, and security, and is compatible with a number of SEO-friendly themes. SEO for Shopify is also given a boost by the fact that Shopify can be easily integrated with a wide range of plugins and other tools.
Shopify’s backend is easy for most users to adjust, which gives on-page SEO a boost, and the platform has some nice technical SEO features baked-in, such as the fact that it automatically generates an XML sitemap.
But what about off-page SEO? How is Shopify geared to handle that?
What Is Off-Page SEO?
First off, off-page SEO generally refers to all of the collective SEO efforts that don’t directly occur on an eCommerce website as part of an SEO strategy. What this basically means is that off-page SEO is more or less equitable to link strategy.
Specifically, it refers to backlink profile, because internal links that appear on a Shopify website can be considered an aspect either of technical SEO (site structure) or on-page SEO since they occur on the page.
Why Are Backlinks Important?
Backlinks, which are links that point from some other source back to the website in question, are one of the most important aspects of SEO, and unfortunately, one of the most difficult to acquire.
The reason backlinks are important is that they show search engines – like Google – that the website to which they’re directing traffic is indeed an authority in its field. Backlinks also offer the added benefit of potentially sending referral traffic to that website, too.
They can substantially boost any website’s SEO (not just a Shopify website’s) which will increase that website’s online presence. So as a component of Shopify SEO campaign, backlinks are a crucial component of success.
Are All Backlinks Good?
This is where it gets tricky. Not only are not all backlinks good, but some can actually hurt a Shopify marketing campaign.
Spammy links or links from low domain authority websites can actually hurt a Shopify website (or any website) so well-designed and executed Shopify SEO services will scan the host website’s analytics and GSC to locate and remove these links.
Only links from high-quality sources are viable for success. Others can actually incur a direct penalty.
Still Have Questions? Learn More from the Shopify SEO Experts at Genius eCommerce
Working directly with a Shopify SEO company is one of the best ways to start ramping up organic traffic to your website, especially if it is built on Shopify. We got most of the answers in this article from the SEO experts over at Genius eCommerce (GeniusEcommerce.com), a marketing agency with nearly ten years of experience in the industry.
If you have questions about keyword research, SEO, content marketing, or other similar, related topics, visit their website for more information.