Magento is one of the most popular eCommerce platforms for a reason: it offers a great amount of customization and versatility that few other platforms can match. The issue is, with all of that freedom comes design and development hurdles to jump if you want your site to have a professional feel.
A Magento web designer can help build you an eCommerce store that has all of the features your clients expect and an aesthetic that represents your brand properly.
While an attractive design isn’t everything when it comes to eCommerce, it’s still extremely important. This is because a properly designed website is also a functional one, and this is what you want to strive to achieve for your store.
Design and Functionality Working Together
When a user lands on your website, they should immediately be able to navigate through your catalog of products to find what they need. Your website should also clearly represent your brand, through visual elements and certain features. If your website is bland, doesn’t communicate your brand well, or is confusing to navigate, not only is this going to limit conversions, it could be reverberating throughout your entire business.
Everything from ranking well in Google to retaining customers is tied into having a fully functional professional eCommerce store. Though Magento is a solid platform, a simple temple is only going to get you so far. Chances are, regardless of the products you are selling or the industry you are in, you will need to invest in a Magento web designer that can enhance the functionality and feel of your website so it is able to compete.
A Professional Magento Agency For Your Next Design Project
You can’t expect to tackle a full-scale eCommerce web design project on your own, no matter how simple the task appears at first glance. This is especially the case if you want your website to capture that professional feel and give your shoppers a high-quality experience, which is becoming more important every year.
Think about it from the shopper’s point of view: big name stores like Amazon, influencer-powered brands left and right, eCommerce experiences available right from secure apps like Instagram and Facebook. With all of this competition, you have to seriously take a look at your website and ask yourself, is it providing the right kind of experience and does it actually represent your brand message?
Online shoppers are savvy. They know when they see a basic template or shoddy work. These are not the kinds of signals that you want to send with your website.
Instead, your Magento website needs to make shoppers feel like they are making the right decision, that their information will be secure, that they will be receiving a quality product, and that you are a brand that they can trust. This is how you build an eCommerce business, by fomenting trust in your users and helping to streamline the shopping experience with a professional design that users can relate to.
1Digital® is the team you want handling your next Magento web design project. They are eCommerce gurus that specialize in Magento and have built incredible online stores for clients that get actionable results. Magento may be a worthwhile platform for your store, but you need to make sure that your website actually looks the part.
If this is the kind of quality you want for your business, you need a Magento web designer like 1Digital®. They will be able to redesign your website in a professional manner that will reflect your clients needs as well as your specific brand.