Hiring a Magento SEO company is one of the best business decisions you can make. Yes, you can perform keyword research, use relevant keywords throughout your Magento website, and create high-quality content to draw organic traffic to your Magento store. You can do all these by yourself and perhaps still achieve a level of success that meets your expectations.
However, using search engine optimization to boost eCommerce performance requires more than just keyword research and posting relevant content.
It requires alignment of Magento SEO strategies with Google’s algorithm, and it needs constant monitoring and adjustments for continued success. You need Magento SEO experts for that.
Below are some of the top ways you can benefit from hiring an SEO agency for your online store.
1. Help You With a Sustainable Form of Marketing
SEO is a more sustainable form of marketing than PPC, social media ads, and other types of paid advertising.
Advertising can be very costly, and while it can be argued that you can’t make money if you don’t spend money especially in advertising, you probably won’t have an endless supply of advertising money if you’re just starting.
Outbidding everyone on the best keywords in PPC ads until you run out of ad budget and your eCommerce store disappears from search engine results is not a very good marketing strategy.
The good news is, you can still maximize your eCommerce website’s potential and achieve business growth by using SEO.
PPC can give you the highest return from your marketing spend but it isn’t sustainable. You will find that if you convert your investment from PPC to SEO, even if it is only a portion of your expenditure, you will have less competition to contend with. Your Magento eCommerce business will rise through the ranks of organic results if you spend wisely in SEO.
What’s more, you won’t be charged a daily fee to keep your spot. All you have to do is start a Magento SEO campaign and you can do this easily if you hire a Magento SEO agency.
2. Help You Boost Your Sales
One of the most effective ways to boost eCommerce sales is using SEO. Because SEO is effective in all three funnel stages: awareness, consideration, and decision, you can use it to your advantage and divide your keyword research into three phases. This can form the foundation of a full-funnel optimization strategy.
SEO can also boost conversions by looking at user experience. A good customer experience won’t leave potential customers wanting more. This kind of focus on user experience can help increase eCommerce sales.
User experience can be improved through on-page SEO strategies that will include improving page load speed, a clear navigation system, an easy checkout process, and more.
3. Help You Build Credibility With Customers
One of the most effective ways to increase your brand’s trust, credibility, and, eventually, reputation is to use solid SEO tactics.
The truth is, the higher you rank, the more likely your website will be seen as a reliable and trustworthy source. Search engine rankings affect your credibility.
After all, how often do you use the Google SERP to search several pages back while looking for something? Probably not very frequently.
The chances of you picking one of the first three results are good, whether it’s merely out of convenience or because you know its higher search position is an indicator of that page’s trust and reliability.
Imagine what a difference it would make to your company and website if you could rank higher on the SERP! Your store will not only rank higher, but you will also become a more trustworthy and respected source as a result.
Boost Your Business With Magento SEO Services
To have an eCommerce business successful enough to generate real income, start with a solid SEO plan and a Magento SEO company that can help you build one and maintain it so your business will always remain relevant.
Contact 1Digital® Agency. They specialize in eCommerce and work with businesses and Magento sites of all sizes to deliver solutions that help them grow. Check out their eCommerce SEO services and start a successful eCommerce business today!