BigCommerce is a robust eCommerce platform with a simple user interface and extensive built-in SEO capabilities. It’s a good fit for your new eCommerce website because it includes all of the tools and capabilities you’ll need to set up your store, manage your products, and handle orders and payments.
However, without a clear understanding of SEO, boosting your BigCommerce platform’s visibility and increasing your reach to cater to new prospects and leads will be difficult.
If you don’t hire a BigCommerce SEO expert, you risk becoming invisible on a platform with thousands of other online stores, as well as on the World Wide Web. Create a strong online presence by utilizing SEO as best as you could and implementing SEO best practices in your BigCommerce store. Here are the top reasons why you should get BigCommerce SEO services from experts.
1. Optimize Your Website
Although BigCommerce includes SEO tools, not all of them are automated. These kinds of limitations can hurt your SEO, so hiring BigCommerce SEO agencies and experts will prove beneficial.
An eCommerce SEO specialist may work on off-page and on-page SEO optimizations, including link building, keyword research and management, load speed, content, and other ranking signals to create a well-optimized website.
In addition, there’s a lot that goes into page optimization of a BigCommerce website, and the majority of it requires technical SEO. Built-in features of BigCommerce could help drive traffic to your site but a custom-tailored SEO strategy created by an SEO expert will do so much more.
2. Increase Organic Traffic & Conversion Rate
The goal of SEO is to make a website accessible to search engines in order to enhance rankings. Conversion rate optimization is the practice of enhancing the user experience in order to increase conversions. SEO is concerned with search engines, while CRO is concerned with user experience.
Only a few sites are able to properly combine the two to build a site that offers a great user experience while also ranking well in search engines. The secret is to boost your conversion rate and make your site searchable by utilizing SEO strategies. An SEO expert can help you use SEO to boost conversions.
3. Outrank Your Competition
An SEO professional can help you outrank your competitors by improving your target keywords, creating a solid content strategy, and boosting your click-through rates, among others.
SEO can be a long and difficult process. There are no quick fixes to make you outrank the competition, particularly with difficult keywords with high search volume.
Hiring an expert who understands how these things work will help your website not just rank but also beat its competitors.
4. Decrease Your Marketing Spend
SEO is one of the most cost-effective digital marketing methods available to eCommerce businesses. With SEO, you can target clients who are actively looking for your products and services online. Because SEO generates focused traffic, your leads will be more qualified than those created by other marketing strategies.
SEO is also less expensive than running paid advertisements. Paid advertising is effective in driving traffic to your site and increasing your sales but it can get very expensive.
When you hire an SEO specialist, not only can you can decrease your ad spending but also your overall marketing expenses because you’ll only pay for the SEO marketing services that you need. Outsourcing your SEO is more cost-effective than hiring an in-house SEO team.
When you’re ready to hire the best BigCommerce SEO experts who can do the above and more, check out 1Digital® Agency. They are experts at BigCommerce website optimization and have a proven track record and years of experience to back it up. Contact them today.