For online businesses, eCommerce SEO, or search engine optimization, is both a lifeline and highly effective marketing strategy for growing business.
Collectively, eCommerce SEO services target a series of short and long-tail keywords and then optimize eCommerce businesses’ online stores for a series of factors called “ranking signals.”
Ranking signals include things such as domain age, website structure, security, speed, and on-page optimization features like content length, depth, structure, and focus.
When a website is optimized pursuant to an effective strategy of a qualified eCommerce SEO company, it will rank higher in the SERPs (search engine results pages) generating more organic impressions and traffic as a result.
These are some of the top benefits of investing in an eCommerce SEO agency for targeted SEO services.
1. Spreading brand awareness
Because websites that have been optimized will reap higher organic rankings in the SERPs, eCommerce SEO services are often linked to generating higher brand awareness for eCommerce sites.
The more effectively your eCommerce website ranks, the more potential customers will know about your brand. That helps sustain business in the long run!
2. Refining your targeting approach
Many of the ranking signals addressed in eCommerce SEO services are closely related to the target keywords selected by the service provider and the client.
The eCommerce SEO agency and the client will choose a group of short and long-tail keywords to focus on; using these as a guide for all future efforts.
The thing about a flexible keyword strategy is that the volume and competitive density of keywords as well as the intent behind them are always shifting.
By adjusting target keywords over the course of a campaign, eCommerce SEO services can help refine marketing targeting to ensure that customers that actually get to an eCommerce store are more likely to convert.
3. Providing a better user experience
Many ranking signals that affect SEO also affect UX, which means when you improve one you automatically improve the other.
For instance, web design, page load speeds, security, and site structure (which affects navigability), are all ranking signals that also affect UX.
4. Supporting content marketing, making your efforts more visible
Content marketing is a highly effective way to improve site visibility, engage and retain customers, and boost conversion rates. That is when people are aware of it.
Pushing content marketing, however, is not easy, especially without help from search engine optimization to help make your content more visible.
So, SEO can not only improve on-page performance – it can also give a visibility boost to your content marketing and more credibility to it as well.
5. A practical alternative to PPC and other paid marketing efforts
Many digital marketing strategies are paid strategies, such as pay-per-click and certain social media marketing campaigns.
Though these can be highly effective at reaching new customers and driving sales, there’s still no way around the fact that each click costs you money.
Once you cancel a campaign, also, traffic drops off immediately. SEO is not like that. You don’t pay for each click with SEO and you don’t even pay to appear in the listings.
This makes SEO a more sustainable long-term approach and a viable alternative to PPC.
Ready for the Differentiation eCommerce SEO Services Provide?
Ready to take your eCommerce website to the next level with effective, practice-proven eCommerce SEO services that will help you reach new business in your target market?
Contact 1DigitalⓇ Agency or visit their website at 1DigitalAgency.com to learn more about their eCommerce SEO services.
They’re veterans in the industry and have been driving custom SEO campaigns for their clients for almost ten years. They also work with a variety of eCommerce platforms and offer a suite of other digital marketing services including but not limited to eCommerce PPC management, social media marketing, email marketing, and more.
Get in touch with them today and make their skillset your secret weapon on the digital battlefield.